Affordable Google & Microsoft Ads Management for Growing Small Businesses
Affordable PPC management for UK SMEs that need Google Ads and Microsoft Ads handled with clear tracking, direct ad billing, and account ownership. Transparent, contract-free management starts from £250 per month.
Built for Small Business PPC Budgets
Our core service is PPC management for small business budgets: affordable Google Ads management, Microsoft Ads management, direct billing, account ownership, and focused campaign work.
Small Business PPC Guides
Simple guides for pricing, provider choice, PPC problems, and switching from directory or bundled advertising models.
PPC Management Cost UK
Compare ad spend, management fees, setup fees, flat pricing, and PPC pricing packages before choosing a provider.
Read Pricing GuideGoogle Ads Not Generating Leads
Check tracking, search terms, negative keywords, landing pages, locations, calls, forms, and budget spread.
Read Troubleshooting GuideSwitch PPC Agency Safely
Review account ownership, billing, tracking, campaign history, notice periods, and handover steps before switching.
Read Switching ChecklistWhy Small Businesses Partner With Us
We work as a focused small business PPC agency, not a broad marketing package. The account work is centred on conversion tracking, acquisition cost, budget control, and search terms that show buying intent.
High-Intent Keyword Focus
We build granular campaigns targeting users actively searching for your services, bypassing generic high-cost keywords that burn budget.
Weekly Strategic Optimization
PPC requires regular attention. We audit search queries, adjust bid parameters, refine audiences, and add negative keywords weekly to stop budget leakage.
Direct-to-Expert Communication
No account manager handoff. You communicate directly with the specialist managing your campaigns, keeping strategy and implementation closely aligned.
Comparing Directory, Credit & Direct Search Models
Comparing directory, lead-credit, or bundled agency models? See how direct account ownership, separate ad billing, and dedicated search campaigns can give small businesses clearer control.
Yell Business Alternatives
Review how fixed-term directory advertising and bundled billing can differ from self-owned Google Ads accounts with direct-to-network billing.
Bark.com Alternatives
Compare shared lead-credit models with dedicated campaigns that bring searchers directly to your website and contact forms.
Checkatrade Alternatives
Compare postcode directory listings with Google Search and Maps campaigns designed to send local customers directly to your business.
Uncover Wasted Ad Spend With a Free PPC Audit
If you are currently running Google Ads or Microsoft Ads, some of your budget may be going to low-intent or non-converting traffic. Our experts will review your account and provide a clear, jargon-free video or written report detailing:
- Negative keyword gaps that may use daily budget inefficiently
- Quality Score bottlenecks impacting average CPCs
- Untapped keyword opportunities in Google and Bing
- Conversion tracking fixes for reliable ROI reporting
- Weekly campaign checks
- Monthly performance reports
- No long contract commitments
Frequently Asked Questions
Clear, direct answers about our affordable PPC management services.
How can you offer management from £250/mo?
We do not have expensive city offices, sales teams, or account managers. We focus on small business PPC budgets under £5,000 per month and keep our service model lean. That helps us offer clear, lower management fees.
Is there a setup fee or contract?
We do not charge any setup fees for standard accounts, and there are no long-term contracts. We operate on rolling month-to-month terms because we want the service to stay useful, clear, and easy to review.
Do you manage both Google and Microsoft Ads?
Yes. We support Google Ads (Search, Shopping, Local Services) and Microsoft Ads (Bing Search network). We often review a combined approach so you can test extra search traffic from Microsoft Ads alongside Google.
Who owns the ad account?
You do. Your Google Ads and Microsoft Ads accounts should stay under your business ownership. We are granted manager access to optimize them. If we ever part ways, your accounts and campaign histories stay with your business.