Privacy Policy

1. Introduction

Welcome to ppcads.co.uk. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, store, and utilize your personal information when you visit our website, submit our Free Audit request form, or interact with our online services.

2. Data Protection Officer (DPO) and Sourcing

Under the General Data Protection Regulation (GDPR), GO UN LIMITED (company number SC848195) operates as the Data Controller. If you have any questions regarding this policy, your data rights, or our tracking configurations, please contact us at hello@ppcads.co.uk.

3. Data We Collect

We collect information that you actively submit to us, as well as automatic analytics telemetry:

• Inquiry Details: Name, business email, website domain, monthly ad budgets, target advertising networks, and specific notes on campaign goals submitted via forms.
• Technical Submission Metadata: IP forwarding headers, browser user agent, referrer, page URL, language, timezone, viewport size, screen size, device pixel ratio, platform, and basic browser capabilities sent with form submissions.
• Usage Analytics: Anonymized pages visited, conversion milestones, referral sources, and interaction durations collected through Google Tag Manager (GTM) and Google Analytics 4 (GA4).

4. Google Consent Mode v2 and Tag Manager

We integrate Google Tag Manager (GTM-KWKN7KWS) and Google Analytics 4 (GA4) to evaluate web activity. To safeguard your data, we enforce Google Consent Mode v2. No analytical or marketing cookies are loaded onto your device unless you actively click "Accept All" or enable them in our Cookie Settings.

If you decline consent, our systems communicate only anonymous, cookieless pings to GA4 and Google Ads to record page visit totals without building individual user profiles. For detailed toggle controls, view our dedicated Cookie Policy.

5. How We Use Your Information

We use your submitted data strictly for the following purposes:

• Analyzing your advertising history to write and deliver your requested Free PPC Audit report.
• Reviewing technical submission metadata for spam prevention, lead context, troubleshooting, and form delivery records.
• Providing cost estimates and customized campaign optimization projections.
• Sending necessary billing and service communications.

We do not sell, rent, lease, or share your contact details or ad data with third parties for marketing purposes.

6. Data Retention and Security

We store your data on secure, encrypted servers in compliance with standard European and UK data protection rules. Form submissions are processed via secure SMTP relays with spam checks. Audit details are deleted 180 days after delivery if no management agreement is established.

7. Your GDPR Data Rights

As a UK or EU resident, you possess the following rights under GDPR legislation:

• Right of Access: You can request copies of the personal data we hold about your business.
• Right to Erasure (To Be Forgotten): You can request that we delete all your contact history and form submissions.
• Right to Rectification: You can request that we update incorrect contact or site information.
• Right to Withdraw Consent: You can change your cookie and tracking consent settings at any time.

To exercise any of these rights, please email us directly at hello@ppcads.co.uk.